Since the mid 1990s, I’ve worked in museums and cultural organisations. With a background in the arts, a love of storytelling and coming from a family of collectors, museums were a logical career path.
After moving to Switzerland at the end of 2015, I was looking for ways to continue my passion for museums. I stumbled upon the Swiss Museum Pass (SMP).
The Swiss Museum Pass is valid for 12 months and gives you entry to over 500 museums across Switzerland. Within a few museum visits, the pass already pays for itself.
Every January, the Swiss Museum Pass puts a call out for ambassadors. Fifty passes are up for grabs for passionate museum folk to share their museum visits on Instagram.
From 2018 to 2023, I was selected to be a Swiss Museum Pass ambassador. While it’s generally a solitary experience, the SMP organises annual meetups for the ambassadors. My first meetup was in 2018 at Museum Rietberg in Zürich. As a newcomer to Switzerland, it was a wonderful opportunity to meet other museum lovers.
The following year was an adventure-laden experience, involving trams, trains and a vintage post bus. It was hosted by the Museum für Kommunikation in Bern and it included a visit to their collection depot.
Being a Swiss Museum Pass ambassador was an incredible experience, visiting new museums and making great connections. Below is a small selection of images from my time as a Swiss Museum Pass ambassador. You can see more highlights in my Instagram stories.
